What I build
AI everywhere it pays. Nowhere it doesn't.
I don't sell a product. I look at the whole business and build the systems that take the most work off your team and put the most revenue in front of it.
01
The work that eats your team's week
AI operations
Intake, scheduling, tracking, follow-up, reporting. The repetitive operational work that keeps a company running and keeps your best people from doing their real jobs.
What it looks like
- Assistants that answer your team in Slack, Teams or text
- Intake and qualification that routes the right work to the right person
- Compliance, authorization and deadline tracking that flags problems early
- Field and QC follow-up over SMS, logged back to the job
- Reports that build themselves every morning
- Replaces
- Spreadsheets, status meetings, phone tag, the 10-hour weekly report
- Runs on
- Slack, Microsoft 365, Google Workspace, Monday, your EMR or ERP
02
Pipeline that doesn't depend on your calendar
Growth engines
Outbound, paid, search and content, wired into one system so leads get worked the minute they show up.
What it looks like
- LinkedIn and cold email outreach that sounds like you
- Google and Meta ads with conversion data fed back to the platforms
- Local and programmatic SEO at the scale of hundreds of pages
- PR and podcast pitching with one-tap approval
- Reply routing and CRM automation so nothing sits
- Replaces
- The ads guy, the lead-gen agency, the inbox nobody checks
- Runs on
- LeadStorm AI, HubSpot, Google Ads, Meta, Search Console
03
Your best people's judgment, on call
Knowledge capture
Your SOPs, files, calls and the stuff that only lives in people's heads, turned into something the whole team can ask.
Delivered on Skill Refinery, the knowledge platform I built.
AI knowledge basesWhat it looks like
- A company knowledge base your team asks in Claude, ChatGPT or Slack
- Call and meeting recordings turned into searchable answers
- Onboarding that ramps new hires in weeks, not months
- Replaces
- Tribal knowledge, the shared drive nobody can search
- Runs on
- Skill Refinery, Claude, ChatGPT, Copilot, Slack
04
When the tool you need doesn't exist
Custom software and AI products
Internal apps, client portals, data platforms, APIs and MCP servers. Production software, not prototypes.
What it looks like
- Client-facing portals and dashboards
- Data platforms that turn documents into structured records
- APIs and MCP servers so your data works with AI tools
- Replaces
- The six-figure dev agency quote and the nine-month timeline
- Runs on
- Next.js, Postgres, Vercel, Claude, whatever your stack already is
Next step
Not sure which system comes first?
That's what the first call is for. Bring the business, and I'll tell you where I'd start and what I'd skip.