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🟢 Paid ads (Google, Facebook) were expensive and inconsistent
🟢 Cold email had limited results
🟢 Manual prospecting by internal teams wasn’t scalable
🟢 Goals: book 5–10 qualified demos per month
Client Background
Fund My Deductible (FMD) helps contractors manage deductibles through a tech-enabled platform. They had a solid product but needed a predictable, cost-effective way to reach contractors—and fast.
⚡Challenge
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🚀 Solution
Stormbreaker deployed a relationship-based growth system combining human touch, automation, and strategic outreach. We tested multiple channels including Google Ads, Facebook Ads, LinkedIn DMs, SEO, and contractor Facebook Groups.
✅ Contractor Facebook groups outperformed all others, so we doubled down.
Execution
🟢 Built a list of 7,000+ contractors using firmographic + psychographic filters
🟢 Sent 2,420 personalized friend requests → 74% accepted (1,334 new connections)
🟢 Ran a multi-touch messaging sequence to warm prospects
🟢 SDR handled replies, objections, and call bookings
🟢 LeadStorm AI powered outreach workflows and tracking
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🏆 Results
🟢 51 booked calls with qualified contractors (in 4 months)
🟢 24 new signups to FMD’s platform
🟢 436 replies (22% engagement rate)
Month-by-month breakdown:
🟢 Month 1: 14 calls | 5 signups
🟢 Month 2: 5 calls | 5 signups
🟢 Month 3: 19 calls | 8 signups
🟢 Month 4: 13 calls | 6 signups
“Stormbreaker Digital has been an integral part of our marketing. The leads keep pouring in! They’ll personalize your business’s existence, put you on the map, and grow your business quicker than you could ever imagine.”
— Laura, SDR at Fund My Deductible
Why It Worked
🟣 Channel testing identified the winning platform
🟣 Relationship-first messaging (no cold pitches)
🟣 Automation + human SDR blended for scale & nuance
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