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🔵 Flatlining organic reach
🔵 Podcast lacked distribution & visibility
🔵 Manual LinkedIn outreach was unsustainable
🔵 Needed a scalable, TOFU pipeline strategy
Client Background
Pingboard, a venture-backed SaaS with $6M ARR and 3,000+ customers, had a successful podcast (“Flip Flops & People Ops”) but needed better distribution. Christie Hoffman, Head of Growth, wanted real engagement from qualified users—not vanity metrics.
⚡Challenge
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🚀 Solution
Stormbreaker deployed a LinkedIn Content Distribution Engine powered by LeadStorm AI:
🟢 Optimized Christie’s LinkedIn profile
🟢 Built prospect lists (HR/Legal decision-makers)
🟢 Soft-touch engagement → branded messaging → invites to podcast
🟢 Automated outreach with LeadStorm AI
🟢 Repurposed podcasts into LinkedIn Lives for reach
🟢 Created a branded LinkedIn Group “The Engagement Academy” to host community momentum
Execution
🟢 Automated workflows scaled Christie’s manual 1:1 outreach
🟢 Soft engagement warmed leads before connecting
🟢 Branded LinkedIn group enabled deeper conversations & advocacy
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🏆 Results
🟣 Profile impressions doubled
🟣 Comments grew from 18 → 2,913
🟣 Reactions from 558 → 17,860
🟣 Followers grew by 1,000+ in weeks
🟣 Christie: “My following is legit growing by 100 a week. We hired someone just to help me manage my inbox.”
My following is legit growing by 100 a week. We hired someone just to help me manage my inbox.”
— Christie Hoffman, Head of Growth at Pingboard
Why It Worked
🟣 Audience-first messaging addressing pain points
🟣 Strategic automation (LeadStorm AI)
🟣 Content + community flywheel for long-term growth
🟣 Live content → LinkedIn algorithm + engagement boost
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