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When The JPI Group and Career Equity approached Stormbreaker Digital, they had a bold vision: establish themselves as thought leaders at the intersection of three traditionally siloed sectors—energy efficiency, healthcare, and workforce development. They needed to prove that workforce development could serve as healing infrastructure for communities.
The challenge? They were starting from zero. No audience built in this space. No brand recognition for this integrated approach. And they needed decision-makers from utilities, healthcare systems, workforce boards, and government agencies all in the same room.
Stormbreaker Digital deployed The Scalable Trust Method—our proven framework for building authority and pipeline through strategic LinkedIn campaigns and content-driven webinars. The results exceeded all expectations.
Campaign Results at a Glance
1. Building a Cross-Sector Audience
The energy efficiency industry, healthcare systems, and workforce development organizations rarely speak the same language—much less gather in the same room. JPI needed to attract senior decision-makers from all three sectors and convince them this integration was worth their time.
2. Establishing Credibility in a Novel Concept
Workforce development as healing infrastructure was a powerful but unproven concept. JPI had to establish thought leadership on a topic that didn't exist in market consciousness. This required more than awareness—it required education and trust.
3. Converting Awareness into Pipeline
JPI wasn't just looking for webinar registrations—they needed qualified leads ready to engage in six-figure consulting engagements. The campaign had to identify buying signals, capture decision-maker information, and create immediate follow-up opportunities.
4. Limited Marketing Resources
As a lean organization, JPI needed a partner who could drive the entire campaign—from strategy to execution to follow-up. This wasn't about supplementing an existing marketing team; this was about building a complete marketing engine from scratch.
"We needed to prove that energy, health, and workforce aren't separate conversations—they're three sides of the same solution. Stormbreaker helped us make that case to the exact people who could act on it."
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